Premium Content in One Place

Year: 2016. Deliverables: Content Platform. Agency: iA Tokyo. Client: Media Company. Services: UX/UI Design, Project Coordination.
An energy drink turned media company asked our team to develop a content platform that gives acces to latest news, images, videos and music.

Our first design decision was to center the user experience around the search for specific content. The brand is known for their unique involvement in sports, music, and entertainment and this results in a vast continuous content source. 

We designed a straightforward page structure around the content with a navigation system that covered most user needs, while creating more detailed contextual navigation systems for advanced content pages.

The result is a content platform that allows users to focus their search or explore and discover other pieces of premium content.