Reshaping the Maritime Industry

Year: 2018-2019. Deliverables: Job Search & SaaS Crewing Platform . Company: Martide. Services: Ideation, Information Architecture, Brand Strategy, UX/UI Design, Visual Design, Design Lead.
Martide is a global full service maritime crewing agency who launched a couple of years ago a job search engine for seafarers, and a SaaS crew management system for shipowners and crewing operators. 

Engine and system were visually heavy and difficult for users to find information and take action. We went back to the essence and simplyfied the navigation, standardized the architecture, and reduced the number of visual elements. 

The resulting platforms display visual unity and a clear structure. What used to be a collection of heavily designed screens, transformed into a user focused experience.

Job search engine for seafarers.

General landingpage.

Product landingpage for shipowners and crewing operators.