Define, Craft, Launch
Defining a human problem in a clear and honest way results in a relevant product. Human behavior is carefully investigated and new insights are uncovered to address human needs with relevant and functional products.
The defined human problem acts as a framework for the crafting process. The crafting process includes deep thinking, experimentation, feedback loops and usabilty testing. The result is a product where every detail has been carefully polished to ensure an engaging user experience.
When the product follows the product roadmap and the product is ready to become available for customers, performance monitoring and product improvement can begin.