A Sports App for Sports Fans

Year: 2016. Deliverables: Sports Performance App. Company: iA Tokyo. Client: International Watch BrandServices: UI Design, Illustration.
Today's sports professionals and serious amateurs monitor their performances with sports apps. But what about sports fans who show up at every game, clap their hands red, and cheer their throats sore? A famous Swiss fashion watch brand recognized the challenge and approached our team to explore how to support die-hard sports supporters.

The result is a fitness tracker that tracks the performance of any serious sports fan. Connected to a special smartwatch, the app tracks and measures fan activities like cheers, claps, and waves, and allows fans to compete with each other.


The application hosts a number of activities a fan can choose from.
These activities can be tracked and shared with other fans.